As Valentine’s Day has come very close, jewelry, engagement rings and flowers sale have increased. This romantic day is all about love and tenderness, but surprisingly it has turned out into a holiday driven with competition, hyper-consumerism and dashed hopes. You buy a good gift one year, you have to outdo it the next. And the personalized present appears pale compared to more public presentation. These days, jewelers say, they are seeing more people opting for jewelry gifts for their partners. In a recent poll, it is reported that 85% of women consider jewelry as the “most romantic” gift.

Most of us know that Valentine’s Day is the biggest selling day for jewelry in the United States. The jewelers specialize in all kinds of jewelry including diamond engagement rings and bespoke diamond rings of all shapes and sizes. Here, Jewelers are seeing increase in sales of diamond engagement rings. The most popular engagement rings sold during this period are platinum engagement rings, princess cut diamond rings and classic brilliant diamond engagement rings.

A consumer, Margot—recently engaged— said, “Heart-shaped diamond is a classic gift that women appreciate any time of the year, not just for Valentine’s Day.” “I like to wear ring that is “bold and stylish and more of a fashion piece than a traditional, delicate design,” she explained. For many women, valentine day is not that special. But for most of the women, valentine day is special and on this day, rings are worn to celebrate the beauty of love and if engagement happens on this day, then it’s a great thing.

As engagement ring is a symbol of romance, commitment and a bright, shared future, people order rings according to their own individual requirements. Jewelers offer a choice of cut, clarity, color and carat in diamond to make the perfect engagement ring. And yes, budget matters for many people. So, Valentine’s Day should not be the only day to shower love, it should happen on all days and that to with jewelry.